Entrepreneurs and athletes: united by the same challenges. Carolina Orsi for Vigel.
The property of Mexican entrepreneur Enrique Corcuera lacks space for a tennis court. The entrepreneur does not lose heart and invents a new sport: the “padel”. Padel is therefore the result of the imagination of an entrepreneur who can turn a limit or obstacle into a new opportunity for success. This intuition has given rise to an intense, dynamic and accessible activity that is winning over enthusiasts all over the world. And it is the characteristics that distinguish this sport that led us to consider it similar to our way of facing difficulties and opportunities.
Carolina Orsi, player of the highest level, perfectly embodies the spirit. Known for her dynamic and strategic playing style, her great skill in positioning, precision in shots and the ability to read the game of opponents make her a formidable player. All features that would make her a perfect "colleague" in Vigel.
Carolina is active in the promotion of padel in Italy and internationally. By participating in events, clinics and promotional activities, he contributes to spreading the passion for this sport and inspiring new generations of players. So not only technique but also passion and commitment.
From this affinity comes the idea of producing content that emphasize the communion of values between sport and work, between athlete and entrepreneur, between training and industrial knowledge. And it starts with a video, a spot as fast as a match between champions. Two protagonists: the athlete and the company. The playing field is obviously the factory and the athletic gesture serves to "start" the daily industrial challenge that sees us engaged for almost eighty years. The ball runs and touches with precision and decision the mechanisms that start the company, with courage, determination and a pinch of fun. Because every day, for every challenge "We Are Open To Play".